This project focused on the social media management of a Barcelona-based photographer. Working with her complete photographic archive, a clear visual mood and cohesive Instagram presence were developed. The scope included curating the feed, editing and producing reels, and managing the account on a day-to-day basis. The focus was on translating her existing body of work into a strong, consistent narrative that feels current and engaging, while increasing visibility, reach, and generating new leads through content strategy and platform-aware execution.